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What is App Store Optimization? Importance And Benefits of ASO

April 8, 2022 by Mit Thakkar

In this digital era, having a mobile app has become essential for businesses. As per one research, more than 1000 apps get submitted daily to app stores. Thus, it is essential to get on the top list when you have a tough marketing competition.

When it comes to ASO, many businesses don't take it seriously and underestimate it. However, if utilized correctly, ASO can help you gain your desired KPIs quickly and give you more insights about your business.

If you are not familiar with this term, let's get into the details about what is an app store optimization and how you can use it to enhance your business.

What is an App Store Optimization?

An app store optimization improves the app performances and visibilities within the app store in order to improve the app conversion rates. It includes applying a scientific approach to mobile key performance indicators-KPIs related to the mobile app store.

Along with improving the app performance, ASO also focuses on click-through rate. This means you have to encourage people to click on your store once they find it on the app listing.

App Store Optimization has three major aspects such as conversion rate optimization, keyword optimization/improving discoverability, and measurement. Additionally, it can also depend on the number and quality of installs, app store impressions, and conversion rates.

As SEO and ASO share the same similarities, sometimes ASO is often gets mistaken for SEO. However, they have two major differences, one of them is the ranking factors, and the other one is that ASO is utilized for mobile apps, whereas SEO is used for websites.


The importance of App Store Optimization

As we know, there is numerous app on the app store, and many more are being added to the list every day. Therefore, businesses face tough competition while releasing the app. With app store optimization, businesses aim to increase downloads and their users.

Right users will maximize your download and improve the chances of discoverability. To increase your downloads and discoverability, you need to understand what tactics the users are using to find the mobile app.

Well, the majority of people use the Google Play store or the apple store to search for the app, and almost 65% of download happens directly after the search. Additionally, higher rankings are directly associated with a higher number of downloads. Because users don't scroll down the entire app list. They are most likely to download from the top. Thus, having a higher rank can easily get you more downloads.

App store optimization helps you achieve higher app store rankings so that you can have better visibility and improve your conversions.

Benefits of App Store Optimization


1. Stand out in the App store

Well, people can't download your app if they can't find it in the first place. Therefore, you need to mark your online presence in order to improve your visibility and the chances of people finding you. Even if you have a high-functioning app, if people can't find it on the app store, they are not going to use it.

With the help of ASO, you can improve your optimization and get the desired results.

2. High chances of getting discovered by high-quality users

You need to make sure that your app is found by the right users - users who are searching for apps like yours. Because it matches your app with relevant keywords, App Store Optimization gets you in front of the right users. Your app will be discovered by people using these search terms. The more visible your app, the more users it will attract.

3. Increase Organic App Download

A robust ASO strategy ensures long-term success and boosts organic installs. People will always find your app when they search for keywords related to your app. Therefore, monitoring and updating your ASO tactics will ensure your efforts are successful, and you are getting your desired conversions.

4. Increase Conversion Rates and Revenue

You can monetize your app in many ways, such as subscription models, in-app ads, and in-app purchases. Due to this, many businesses run advertisements to attract more users and thus, generate more revenue.

However, the problem arises when your app store listing page doesn't convert, meaning that users aren't downloading your app as a result of your advertising. Therefore, it is also important to have a thorough App Store Optimization strategy as it also involves Conversion Rate Optimization, getting people to click through and download.

5. Reach out to a wider audience

With ASO, you can provide your app with a global platform that will help your app discover across the various region. If you localize Your app through App Store Optimization, it can be discovered by users throughout the world.

Best ASO Tools: You Must Try Once

  • App Radar
  • Appsflyer
  • SplitMetrics

On the EndNote

App store optimization can be a bit hard to understand for newcomers. But with an experienced app store optimization company, you can streamline the process and make the most out of it. App store optimization not only increases your app visibility, but it provides the much-needed boost that can take your app up to the next level and mark your presence in the competitive market.


With ASO, you can manage your app by analyzing, optimizing, monetizing, and publishing. Therefore, create a strong partnership with the app store optimization service provider for better guidance and better results.

Tags: ASO

CEO & Co-founder at Searchonic & Midas Touch Infotech. I help Businesses To Increase Traffic & Leads with the Help of SEO.