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What is SEO Funnel? How It is Essential for Business Marketing Strategy?

March 29, 2022 by Mit Thakkar

Knowing the route that customers follow on their buying journey is essential in helping them navigate your website. This is essential to maximize the conversion rate of organic traffic.

The SEO marketing funnel aids marketers in visualizing the steps potential buyers must take before they make a decision to buy an item. The funnel shape is symbolic of customers falling off as they get to the end of the funnel. It also represents the weighing of alternatives that are analyzed when comparing their competitors.

The number of steps within the funnel may differ based on your preferred depth. The most basic funnel for conversion has three primary stages, including awareness, evaluation, and conversion. As the users move closer to the stage of conversion, the funnel becomes smaller.

The SEO strategy for the sales funnel basically involves the goal of optimizing content specifically for these phases in order to allow your customers to find you and then decide to buy your product. Once you get to know your customer at every stage of the funnel, you can increase your conversions.

When it comes to the SEO funnel, you need to pay attention to keywords, visitors' expectations, what content you want to provide to your visitors, search intents, content promotion, and how you can move visitors deeper into the marketing funnel. SEO strategies require the authority to rank on SERPs.

Now, let's take a look at how it can affect the marketing strategy.

SEO funnel has three major stages, awareness, research, and conversion. Let's look at them in detail.


1. Awareness

Awareness is the stage where you try to capture your potential customers. In the first stage, customers are searching for their required product and a solution for their query. That's when content comes into play.

If you want to attract more customers, you need to top up your content that satisfies customers' queries related to your products without asking for help. For example, you can add a FAQ section on your website that can instantly provide customers with the solution for any general questions.

A thorough, high-quality, and informative content can drive more visitors who are still searching for specific products and services. For an SEO marketing funnel, you need to focus on keywords that users are using to search for the products you have. If you want to rank your website higher, it is advisable to use long-tail keywords as they are unique and less competitive.

Along with the keywords, you have to understand what the search intent is to provide the customers exactly what they are looking for.

2. Research

When a customer is in the second stage, it means they are serious about buying stuff. Many times, people who visit your website will search for different options prior to purchasing, that's why research sessions are an important measurement.

Customers who reach this point are valuable to your business since they may be ready to buy something from the company offers. It is your job to craft a strategy to place your product in their minds and encourage them to purchase from you. That is why you must rank on the SERP.

And content is the best way you can attract new visitors and convert them into customers. It is understandable that if customers are looking into the various options for products on your website, they have a variety of questions that can aid them in deciding which product they'd like to purchase, such as specifications and prices.

The best content for SEO is more than just the content that's optimized to improve algorithms to rank. Concentrate on creating the content that is EAT, which is created to provide visitors with the information they need and assist them on their journey.

Keep in mind that regardless of whether you're writing a blog post or a product description, you must include keywords throughout your writing and in your meta descriptions and titles as well. It will help your customers to find you and get you a better ranking.

3 Conversion

As we have established earlier, high-quality content attracts more visitors to your brand. But it is not enough, the number of visitors does nothing to help you generate revenue. You need to convert them into customers in order to monetize them.

In this final stage, you should focus on providing relevant information that they aren't looking for if you have already written product descriptions and blog posts about your products.

Users should have all the information they need to convert at the end of this stage of the SEO marketing funnel.

According to the type of services or products you provide, this could include testimonials, case studies, or reviews. It is also helpful to build your perceived authority and trustworthiness. A customer will be more likely to buy from you if they see high ratings for products with thousands of reviews rather than from your competitor with only 100 reviews.

The same applies to competitor analysis. If you compare your product with your competitors, be sure to highlight all the reason yours is the one they should choose.


The more information you provide for your customers, the better off you will be, so take the time to go the extra mile.

In the end, to generate the right traffic, drive leads, and convert sales,connect with seo consulting services and make a plan. That's where SEO steps in and makes everything better. Well-designed SEO funnels attract the right readers and keep them engaged right up until conversion. So what are you waiting for? Improve your SEO marketing funnel and stand out in the market.

Tags: SEO

CEO & Co-founder at Searchonic & Midas Touch Infotech. I help Businesses To Increase Traffic & Leads with the Help of SEO.