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Top 20 Benefits of Social Media Marketing for Startup Businesses


Social media marketing is essential for startup businesses for many reasons. Let's take a look.

1. Creates Brand Awareness and Recognition

Consumers wish to purchase from brands they are familiar with. Therefore, the process of building an image and brand recognition has become one of a company's primary goals in the field of marketing.

Social media offers an alternative to conventional media as it allows you to make your brand's name known to people faster and more quickly. In addition, it could help your customers become aware of your brand, even if they aren't thinking about your company or product.

2. Humanize your Brand

The capability to build genuine interpersonal connections is among the major benefits of using social media. Introduce your followers and followers to the people that make up your company, and highlight how your existing customers are benefitting from your services.

Be clear about how you're adhering to your brand's values and how your product functions in real-world situations, and also how you're putting the needs of your employees or customers ahead of all else.

3. Helps Understand Interests of Target Audience

It is important to understand what your potential customers are keen on if you're planning to be able to communicate with them in a meaningful way. You can accomplish this by keeping track of their social interactions on specific subjects.

This is known as "social listening" and will aid you in understanding what they're struggling with that can assist you in creating content that addresses those issues.

4. Offers Platforms for Your Brand's Story

Social media is an excellent opportunity to communicate your brand's mission, as well as communicate stories. Effective storytelling can have an enormous impact on your brand image, and a good story can attract more visitors. The stories you tell can be short or complex, based on what you believe is most effective.

5. Generate leads

Social media provides a simple and non-commitment method for potential customers to express their interest in your business and products. Lead generation is a major advantage of social media for companies that a lot of social media networks provide advertising options specifically designed to gather leads and increase conversions.

6. Responsive Customer Service

With Social media, businesses and customers can have instant interactions. Customers can easily share feedback, and businesses can quickly respond to customers immediately. If a customer is satisfied with your customer services, they will refer to your brand to their peers. Therefore, having an effective social media customer service strategy is vital for businesses.

7. Builds Customer Loyalty

Social media presence offers instant communication between customers and brands. Therefore, it creates a healthy relationship between them and builds customer loyalty. The customers come to your social media platform as they find you better than your competitors. It shows that they are loyalty towards your brand.

8. Increase Organic Traffic

The more engaged customers are with your brand, the more they'll increase online traffic and increase conversions. With entertaining posts and content, you can attract more customers to your brand and keep them engaged.


9. Get better Reach with Twitter

Many brands underestimate Twitter. When a customer searches for your brand online, the tweets featuring your brand show up on the first page of SERPs. Thus, if you have an active Twitter community, you can reach out to a wider audience and get the attention of customers who may not have heard of your brand.

10. Identify and Collaborate WithPotential Business Partners

With social media, you can collaborate with new businesses whose niche compliments your brand and attract their customer as well. It's a win-win situation for both brands.

11. Free of Cost

Well, it is something not unheard of. Social media marketing does not require businesses to invest in pamphlets or newspapers ads like traditional marketing. However, if you hire a social media marketing consultant, you may require to pay their fees which is very minimal compared to the revenue they'll generate for you.

12. Helps Repurposing the Content

Social media presence can help you discover many latest trends and facts in your niche. With them, you can repurpose your old content, give them a fresh look, and attract more visitors.

13. Re-engage Website Visitors

Not all visitors will convert into customers. But if your social media profiles are entertaining and informal at the same time, it will inspire them to try out your products and services. A good social media post will drive them to your website and aid in their decision-making.

14. Makes Content Distribution easy

Well, social media is a highly engaging platform with a vast audience of a different type. Businesses can share their content on multiple channels simultaneously. For example, customers can share their blog posts through WhatsApp and Twitter with their friends and family. It increases your visibility among a new, larger audience and encourages them to visit your profile.

15. Stay Up-to-date with Industry News

When something in your industry changes overnight, you want to be familiar with it, determine its cause, and how it can affect you. With Twitter and Instagram, you can get a hold of the latest trends and industrial news that you can implement in your business strategy and make necessary changes that can help you stand.

16. Improve Content Performance

When content is shared more, it gives off authenticity and trustworthiness among the community. If your content is shared frequently on social media platforms, users believe that the content is informative and original. It improves content performance and encourages people to read and share it on their social media as well.


17. Provides portals to Share Company News and Updates

Similar to getting news from the industry, social media platforms allow businesses to share their company news and regularly update in order to keep the audience excited.

18. Can Establish You as a Thought Leader

When you create content that is suitable and relevant for your audience, it opens a new pathway for them to connect and engage with your brand and establish an authority image. With social media platforms, your audience can easily come to you if they face any problems in the future instead of waiting for customer service phone calls and emails.

With social media, you can determine your audience's preferences, likes, dislikes and create a marketing strategy accordingly. It helps you understand what they are lacking from the market or your competitors and help you provide them with exactly that.

20. Competitor Research

Everybody is on social media, along with your competitors. If you research their profile, you can find out what their customers are saying about them, what they are providing, their customer service tactics, social media strategies, and what they lack. This data can help you understand the market requirement and help you fulfill them.

That's it, folks!

Now you know how social media is beneficial for your business. If you want to top up your social media game, it would be best if you hire a small business social media marketing agency and let them handle the rest.

CEO & Co-founder at Searchonic & Midas Touch Infotech. I help Businesses To Increase Traffic & Leads with the Help of SEO.