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15 SEO Tips For Small Business

November 29, 2021 by Mit Thakkar

If you own a small business and wish to increase your online presence so may that a lot of people can find your business online, you need to implement some SEO tips for small businesses. In order to attract your customers to your website or via the website to your shop store, you need to focus on your potential customers and this purpose can be achieved by incorporating the right SEO tips on your small business website.

If you find it difficult to follow these SEO tips, you do not need to worry at all because you can contact a small business SEO company like Searchonic. They will assist you in formulating suitable SEO strategies for businesses. You can take the help of a small business SEO consultant ask them about their small business SEO service and thereafter you accordingly select their service in order to achieve your business objective.

So here are some SEO tips for small businesses that you can follow if you are looking to increase your business online presence.

1. Set up a Google Search Console Account

The first action that you should take is to set up a Google Search Console account if you have not done it previously. Google offers unpaid access to some essential tools that you can use to track important data such as the number of impressions on your website, keywords that are searched to reach your website, and a lot of other information as well.

In order to appear in google search results and improve your website traffic, you seriously need to extract information from Google Search Console and advantage of the provided features, and try to make the most out of it.

2. Optimize SEO with Google Search Console

Track your GSC account on regular basis, when you have sufficient data, you will be able to identify keywords that are being used that lead to your page and you can also know which pages on your website are getting more engagements on Google search results.

You can accordingly use this data to optimize your website. One thing that small businesses can also do is that you can create content that is similar if your pages are ranking higher in google search results, this SEO tip can also work for you.


3. Set up Google Analytics Account

You should create a Google Analytics account if you have not created it already because it is also one of the best tools provided by Google that you can use for absolutely free and with this, you can understand your customers in a lot better way. You can track search engine optimization data from the visitors to your website. Google Analytics provides a variety of insights through which you can analyze data and use it in making any further strategy or planning.

4. Keywords Research

Keyword research is the essential component for any business strategy when it comes to building an SEO-friendly website. Some businesses are not pleased with their SEO techniques, it is because they are not doing enough keyword research so as to appear in Google search results and get quality traffic.

If you want your website to rank well in search engine results you have to target specific keywords that will improve and enhance your chances of higher ranking. It eliminates your chances of appearing in the top search results of Google if you do not perform keyword research for your website and target some specific keywords.

5. Create Google My Business Account

The local businesses are being searched more on Google constantly for their address and location information. So, Google launched GMB or Google My Business platform where local businesses can mention their contact details such as Name, Address & Phone number (NAP) including various other information like active hours, direction on the map, etc.

You just need to make sure to put all the information on GMB and keep it updated. You can connect with your customers effortlessly with Google search and map with your free business profile on GMB and you can also get more business listings.

6. Constantly update your NAP across all platforms

It is not just sufficient to stay ahead in the listing of GMB or Google My Business only. But you are required to make sure that location and all the necessary contact details are also updated constantly with your business profile on all the social media pages on various platforms and also on your website as well as on review sites.

You need to be consistent with NAP to build an online presence in the local search category, Google tries to deliver accurate information to the users.


7. Work on more Content Creation

Quality content has the special power that can increase your audience engagements and the ranking of your web pages too. Each page of content on your website provides you a chance with which you can target some more keywords which will help in the organic growth of your website.

You can create a blog or any related content for your local business and that should be keyword-targeted so may that your website catches the attention of Google, and it may show your website in search results.

You should engage your website in link building strategy, but it also needs some good techniques to grab a great deal out of it. It will happen gradually, consider it a marathon and not a sprint so, it is better to away from those who say they will instantly provide a lot of backlinks to your website.

Link building is also considered an important SEO strategy for local businesses. You can create good links by yourself it is not tough but require your time and patience.

9. Boost loading speed of your page

The time taken to completely load your website is also one of the crucial factorsfor a responsive and SEO-optimized website. You need to make sure that that your website loads quickly because Google has an eye on fast websites and is user responsive in order to provide a great user experience.

If your website takes a longer time to load, then you will not be successful in having a lot of visitors to your website and it can happen because people hate to wait for so long for a website to load its content therefore, they can leave your website immediately and hence it may increase the bounce rate of your website which is not a good thing at all.

10. Smartphone optimized website

Nowadays people search for anything more from their mobile phones than laptops or desktops, so it is much better to have a mobile-optimized website. Your website is more likely to get a lot of traffic from smartphone users. Hence, you should customize your website in such a way that it fits small screens of mobile phones and quickly load your web pages content when accessed from mobile phones.

Therefore, you need to give some special attention to optimizing your website for smartphone users to provide them with a great user experience.


11. Try to keep the URLs simple

The spider bots by Google crawl throughout your website and they try to scan as much information as they can. So, you should not let go of any opportunity to make an indirect communication with Google. The SEO tip here would be, keep your URLs short and simple, it is going to work in your favor.

You should not miss any opportunity to impress the Google search engine and keeping the URLs simple for your website is one of them.

12. Optimize your metadata

Metadata are data that facilitate information about the other related data, and it helps search engines to select and deliver the websites in search results when user type some words or a phrase. Primarily metadata informs search engines about the ways to read and display websites on SERPs or search engine result pages.

You need to focus on the title tag, meta descriptions of your website to optimize it for search engine results. The efficacy of metadata is commonly indicated as your CTR or click-through rate.

13. Leverage schema markup

Schema Markup also called structured data that is a code that can be added to the HTML of your website. When you add schema markup to a webpage, it generates enhanced descriptions also called rich snippets that are visible in the search results.

Search Engines take the help of schema markup’s microdata to understand the content on any website so may that it delivers accurate related and informative results that have been searched by the people. Schema Markup can also facilitate contexts to the webpages. Your rankings also depend on how any search engine interprets the context of a webpage.

14. Respond to Reviews and Comments actively

You should include reviews and comments on your website and if you have created any blogs related to your site then enable there as well. Thereafter you should try to respond to each review & comment that is left by the users on your GMB or Google My Business Page.

Google also keeps an eye on reviews and ratings of your business to check customer satisfaction and quality customer service. If your customers are pleased and you have good reviews and ratings, it is most likely that Google will enhance your rankings on the search engine results page.


15. Stay patient with SEO

To increase website traffic quickly, you can take the help of advertising. You can promote your business by spending some money on paid advertising by Google or Facebook. This is one SEO tip for small businesses if you wish to take a fast route and instantly promote your business, but it will cost you some money.

While on the other hand, you can strategically plan your SEO campaign and just stay patient with it, things will start to happen gradually for you. To rank higher in Google search results and to get organic traffic, it needs your time, effort, and patience. If you want to grow your website organically, keep putting the high-quality content constantly, you will be able to see visible results over some time.

CEO & Co-founder at Searchonic & Midas Touch Infotech. I help Businesses To Increase Traffic & Leads with the Help of SEO.