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Samseal Social Media Advertising Case Study: How Samrock Chemicals Achieved 3x ROAS with a Low-Budget Campaign

A data-driven social media campaign that boosted Samseal’s visibility and delivered a 50% rise in Amazon traffic, 25% higher sales, and a 3x ROAS for Samrock Chemicals.

The Challenge

Samrock Chemicals wanted to expand awareness and strengthen the online presence of Samseal, their acrylic-based joint crack filler product. Despite the product’s strong capabilities in waterproofing and home improvement applications, it lacked visibility across digital platforms. The brand needed a structured social media approach to increase marketplace traffic and drive measurable sales via Amazon and Flipkart.

Key Challenges Identified:

  • Low product visibility across social media platforms
  • Limited brand recall in the waterproofing/home-improvement category
  • Insufficient traffic to Amazon and Flipkart product pages
  • Lack of engaging creatives and performance-ready ad formats
  • Need to improve conversion-focused user actions and engagement
The challenge

The Solution

The solution

We developed a strategic, data-backed social media advertising plan, leveraging both Facebook and Instagram to amplify reach, engagement, and product-driven actions.

Our Strategic Approach Included:

  • Dynamic Product Ads to showcase Samseal based on user interest, behaviour, and browsing patterns
  • High-quality Video Ads highlighting key features like water resistance, UV resistance, and crack-sealing performance
  • Audience Segmentation for new users and returning customers to improve relevance
  • Multiple Ad Placements across feeds, stories, and dynamic slots for maximum exposure
  • A/B Testing of creatives to identify the strongest performing visuals and messaging
  • Optimised Budget Allocation ensuring cost-efficiency and improved ROAS

Results & Outcomes

The campaign delivered strong performance across all major indicators, driving both awareness and conversions.

Amazon Product Traffic

50% Increase

Total Sales

25% Boost

ROAS

3.0x Return on Ad Spend

CTR

2.9% (Industry Avg: ~1%)

Impressions

1.5 Lakhs+

Total Spend

₹3,500

The campaign contributed to significant improvement in brand visibility, user engagement, and marketplace traffic, driving strong ROI for a minimal ad spend.

Results & outcomes

“The Samseal awareness campaign helped us gain stronger visibility and increased marketplace sales in a short span. The boost in traffic and engagement exceeded our expectations. We look forward to scaling this success further.”
— Team Samrock Chemicals