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Driving 4.6x Keyword Growth & 13x Organic Pages in NZ E-commerce

A data-driven SEO campaign that expanded Homyspire’s organic footprint, increasing ranked keywords from 125 to 576 and scaling performing pages from 113 to 1,487 in New Zealand’s competitive home & living e-commerce market.

The Challenge

Homyspire is a New Zealand–based e-commerce brand offering home & living products. Despite quality products & growing catalogue, brand struggled to gain visibility in  competitive market.

SEO was critical for Homyspire to drive sustainable traffic, improve discoverability, & support long-term growth.

Key Challenges Identified:

  • Low Keyword Visibility
  • Limited Organic Traffic
  • Underperforming Organic Pages
  • Highly Competitive Market
  • Technical SEO Constraints
The Challenge

The Solution

The Solution

We implemented a data-driven, scalable SEO strategy focused on improving keyword reach, technical health, and content depth to strengthen Homyspire’s organic footprint.

Our SEO Strategy Included:

  • Keyword Research & Optimisation : High-intent keyword research and intent-driven page optimization
  • Content Creation & Expansion : SEO-optimised content expansion with improved internal linking
  • Technical SEO Enhancements : Optimized site structure, speed, and technical health
  • Backlink Acquisition : Built authoritative backlinks through strategic outreach

Results & Outcomes

The SEO campaign delivered significant improvements in keyword visibility and organic page performance within months.

Organic Keyword Rankings

Keywords ranking in positions 21–50 increased from 125 (31 Oct 2023) to 576 (8 July 2024)

Organic Pages Performance

Organic performing pages increased from 113 before SEO (31st Oct 2023) to 1,487 after SEO (8th July 2024)

These results highlight not only improved search visibility but also consistent growth in high-quality organic performance.

Results & Outcomes

This SEO campaign delivered measurable, scalable growth for Homyspire—dramatically expanding our keyword reach and organic page performance in a highly competitive e-commerce market. The results speak to a strong, future-ready organic strategy built for sustained growth.

— SEO Growth Partner, Homyspire