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Transforming Local Search Visibility into Patient Inquiries
for Care Plus – Physiotherapy

A focused Local SEO strategy that improved Google Business Profile visibility, increased patient engagement, and helped Care Plus – Physiotherapy attract more local patients through calls, direction requests, website visits, and chat interactions.

Results & Outcomes

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The Local SEO campaign helped Care Plus – Physiotherapy improve Google Business Profile engagement and generate meaningful patient actions.

Google Business Profile Performance

The local SEO efforts generated 275 Business Profile interactions, including 28 calls, 9 chat clicks, 212 direction requests, and 26 website clicks from Google Business Profile.

Patient Action Growth

Strong patient actions were recorded, with 212 direction requests showing high local intent, while calls, website clicks, and chat clicks helped improve inquiries and service engagement.

The Challenge

Care Plus – Physiotherapy is a healthcare and physiotherapy service provider helping patients with pain relief, rehabilitation, mobility improvement, and recovery support.

Although the clinic offered valuable physiotherapy services, it needed stronger local visibility to reach nearby patients actively searching for physiotherapy care, pain management, rehabilitation, and related healthcare services.

Local SEO was important to improve discoverability, build trust, and generate more patient inquiries from Google Search and Google Maps.

Key Challenges Identified:

  • Limited Local Search Visibility
  • Google Business Profile Optimisation Required
  • Need for Higher Patient Engagement
  • Stronger Local Trust Signals
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The Solution

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We implemented a Local SEO strategy focused on improving Google Business Profile performance, increasing patient engagement, and strengthening Care Plus – Physiotherapy’s local search presence.

Our Local SEO Strategy Included:

  • Google Business Profile Optimisation : Updated and optimised the profile information, service details, presentation, and updates to improve accuracy, activity, and patient actions.
  • Local Keyword Optimisation : Focused on local physiotherapy, pain relief, rehabilitation, and nearby clinic keywords to improve search relevance.
  • Local Presence & Profile Consistency : Improved business details across online platforms with consistent name, address, phone number, and services.
  • Engagement & Trust Building : Used regular updates and clear service information to improve visibility, engagement, and patient trust.
Testimonial

What Our Client Says About Searchonic

”

"Care Plus – Physiotherapy saw improved local engagement through Google Business Profile optimisation and Local SEO efforts. With 275 total business profile interactions, including 212 direction requests, 28 calls, 26 website clicks, and 9 chat clicks, the campaign helped convert local searches into real patient actions."

★★★★★

— Care Plus – Physiotherapy

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