Office no. 64 , 2nd floor, 4D Square Mall visat, Sarkhej - Gandhinagar Hwy, Chandkheda, Ahmedabad, Gujarat 382424 mit@searchonic.com

Scaling Care Coordinations Visibility with 313%+ Organic Growth

A data-driven SEO approach that helped Care Coordinations stand out from generic industry terms, boosting organic traffic by 313% and improving user engagement through structured content and technical optimisation.

The Challenge

Care Coordinations is a pioneer in care coordination software solutions, helping healthcare providers streamline operations and improve patient outcomes. However, despite offering a strong and innovative product, the brand faced multiple SEO and communication challenges in a niche and complex industry.

Key Challenges Identified:

  • Brand vs Generic Keyword Confusion
  • Complex Service Understanding
  • Content Accuracy Requirements
  • High Competition in Health Tech Space
  • Inefficient Website Structure
  • Keyword Targeting Complexity
searchonic case satudy vector-01

The Solution

searchonic case satudy vector-02

We implemented a strategic, SEO-driven approach focused on improving brand visibility, simplifying communication, and enhancing technical performance.

Our SEO Strategy Included:

  • Brand-Focused Keyword Strategy : Prioritised ranking “Care Coordinations” over generic terms.
  • Content Simplification & Optimisation : Transformed complex healthcare concepts into user-friendly content
  • Technical SEO Improvements : Optimised site architecture for better crawlability
  • User-Centric Content & UX Enhancements : Focused on improving user engagement and retention
  • Continuous Optimisation & Market Adaptation : Conducted audits to maintain relevance and accuracy

Results & Outcomes

The implementation of a targeted SEO and content strategy led to significant improvements in traffic, visibility, and engagement.

Organic Traffic Increased: 313%

Massive organic growth driven by SEO optimization

Organic Social Traffic Increased: 147%

Strong social engagement boosting brand visibility

Referral Traffic Increased: 201%

Strategic partnerships significantly increased referral visitors

A strategic SEO and content optimization approach resulted in substantial growth in traffic, brand visibility, and user engagement.

searchonic case satudy vector-03

“Specialised SEO strategies and a deep understanding of our software solutions have significantly improved our digital visibility. The clarity in communication and structured approach have made a real difference. We look forward to continuing this growth journey together.”

— TJ Patel, Care Coordinations