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How We Scaled a USA Dental Practice with a High-ROI PPC Strategy

A funnel-centric PPC method that strengthened visibility, engagement, and conversions across every stage of the patient journey.

The Challenge

The primary goal of this PPC campaign was to strengthen our dental site’s online visibility, attract high-intent traffic, and boost patient acquisition. By leveraging a focused PPC strategy, we aimed to position the dental practice prominently within a competitive digital market.

  • The dental practice needed stronger online visibility and high-intent patient traffic.
  • PPC traffic was being sent to a basic “Contact Us” page with weak messaging and no persuasive structure.
  • There were no micro-conversion opportunities for users who were not ready to enquire immediately.
  • Conversion tracking was inconsistent due to the lack of a unified cross-platform tracking system.
  • The PPC account lacked advanced optimisation, resulting in wasted spends and low conversion quality.
The challenge

The Solution

The solution
  • Created dedicated high-converting landing pages with clear, benefit-driven messaging for better ad-to-landing page relevance.
  • Added multiple micro-conversion touchpoints: strategic CTAs, lead forms, chatbot support, “Call Now” buttons, and GMB integrations.
  • Implemented a UTM-based advanced tracking framework to accurately measure user journeys, traffic sources, and ad-level performance.
  • Optimised the PPC account by refining demographics, adding negative keywords, testing high-intent keywords, and A/B testing landing pages.
  • Improved bidding strategies and collaborated closely with the client to enhance ad copy and communication flow.

Results & Outcomes

Within just five months, the PPC strategy generated strong performance improvements for the USA region.

Higher Quality Score

Lower CPC + Better ad placements

Google CPC reduced from US$12.85

US$3.47

Facebook CPC reduced from US$1.74

US$1.06

Results & outcomes

“With the personalized SEO & PPC solutions provided, our dental practice has experienced a remarkable transformation in our online presence. The significant increase in patient inquiries and website traffic has far exceeded our expectations. We’re thrilled to continue this successful partnership.”
— Dr. Esha Shah