10 Ways to Reduce Your Email Bounce Rate10 Ways to Reduce Your Email Bounce Rate
Whenever we create a product, our expectations take wing in the hope of the better. In such a case, it becomes a drag and, ultimately, a stressful affair if our product loses traction. Marketing and sales are two critical factors to consider when selling an idea. The essence of the idea, product, or entity's success depends on how well we can execute it. To narrow it down, the same is applicable in the case of sharing marketing or sales emails. Thus, email bounce rate plays a crucial role in determining the probable success of your brand.
Stakeholders always find themselves at the crossroads when making any decisions. Thus, it is always better to be on the more precise side of things. You should always know your deal before venturing. Keeping yourself in the loop about bounce rate is essential for the success of the business.
What is an email bounce rate?
Bounce Rate is an essential determiner of one's relevance among the intended audience. What good is it if the email you've sent so arduously is not read, or even worse, received by your subscribers? Email Bounce Rate is defined as the percentage of subscribers in your email list who did not receive your message because The receiver mail server returned it Failed to reach people who changed their email addresses without telling the mailing lists they subscribed The subject of the email or the primary content includes spam-like elements. It increases the chances of the recipients' email not accepting the email The domain name is not available. Your prospect's email server blocks email distribution and so on and forth.
Email bounces are of two types: Hard bounces and Soft bounces.
These are usually temporary and suggest that an overpacked email server. The email service provider can attempt to resend the email campaign many times (five, usually) to combat this. A soft bounce term applies to emailing to describe an email that has bounced back to the sender undelivered after being accepted by the recipient's mail server.
Hard bounces are more troublesome than soft bounces because they anticipate irreversible changes. An email that has bounced back to the sender undelivered without being acknowledged by the receiving email server is known as a "hard" bounce. It's essential to delete any email addresses that have received hard bounces as soon as possible.
One of the most common traffic blockers is a high bounce rate. It would help if you aimed for a bounce rate of no more than 2%. Don't be concerned if your bounces are already inside that range. However, if your bounce rate reaches 5% or even 10%, feel concerned.
Here we divulge the ten easy-to-follow strategies to reduce email bounce rate:
- Use an opt-in (permission-based) email list
Always send a confirmation email with a link to click to check a new subscriber's address when they sign up. It means that you only send emails to people who have shown an interest in hearing from you. The best way to minimize email bounce rates is to stop sending emails to people from whom you have not received permission.
- Check to See if Your Emails Are Spammy
Spam filters cancel your address and bounce your messages back to you if you send spammy-looking emails regularly. According to statistics, spam accounts for more than 53% of all emails sent worldwide. While it is unlikely for your emails to fall into this category, there are some primary qualifiers that email providers use to classify spam, and you could be unknowingly falling into them. To maintain an optimal bounce rate, avoid including possible spam causes in the first place.
- Make sure the email addresses are proper
Checking if the email addresses correspond to the subscriber's list is the most reliable way to reduce the email bounce rate. In reality, verifying email addresses before adding them to an email list will help your email marketing efforts.
- Use a reliable email service provider
Sending campaigns from a high-quality IP address with a remarkable reputation is warranted when you use an email service provider like Campaign Monitor. Campaign Monitor's simple email marketing and automation software make connecting fun and easy.
- Clean your list regularly
Be mindful of hoarding habits. If you don't clean your email list, it will fill up with inactive accounts and issue recipients over time. First, start by removing inactive users and people that haven't opened your emails in a long time. A thorough clean-up now and then is mandatory.
- Ensure that the subscriber list is up to date
In most cases, the email list fails to differentiate between significant and useless emails due to it packed with disparate junk, thus resulting in a high email bounce rate. As a result, you must keep your list clean and current by communicating with your subscribers. Be sure to have a way for people to unsubscribe or alter their preferences.
- Verify the domain's authenticity
Authenticity is very crucial. A successful email service provider should be able to assist you in verifying or authenticating your domain. It will verify your legitimacy and that you aren't spamming them.
- Maintain Appearance
We have experienced random emails from someone we do not recognize to discover that we voluntarily signed up for their mailing list a year ago and haven't heard from them yet. It is a general courtesy to serve the interest of your subscribers who signed up for your content. It's essential to turn up regularly to maintain the traffic. They'll begin to look forward to your emails, and having an active list of people who open and connect with your emails makes it easier to clean your list when necessary.
- Categorize and Highlight the Main Content
It ensures that only the information that subscribers want and need. By adequately categorizing, your email is less likely to be on a blacklist or sent to spam. It is achievable by grouping your most active subscribers and giving them more emails than your less active subscribers.
- When it comes to incentivized sign-ups, be cautious
Although free Wi-Fi and lead magnets are great for gathering contact information, they can also lead to users giving false email addresses. Check your to-do list and clean up as needed.
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